Why do some companies leap to greatness while others stagnate or fail? It is not about charismatic celebrity CEOs, the latest technology, or complex strategies. "From Good to Legend" (inspired by Good to Great) analyzes the DNA of enduring success. Based on rigorous research, it uncovers the timeless principles that transform a mediocre organization into a powerhouse.Discover the concept of "Level 5 Leadership": leaders who are humble personally but fanatically driven for the cause. Learn the "Hedgehog Concept": finding the intersection of what you are passionate about, what you can be the...