Why do we say "Yes"? Influence is not magic; it is science. We like to think we are in control of our choices, but we are constantly nudged by psychological triggers. "The Science of Influence" (inspired by Robert Cialdini) uncovers the six universal principles of persuasion: Reciprocity, Scarcity, Authority, Consistency, Liking, and Social Proof.Learn why free samples make us buy (Reciprocity), why "limited time offers" make us panic (Scarcity), and why we trust people in uniforms (Authority). These are the hidden scripts that run our social interactions.This book is a manual for two groups:...