Environmental Analysis for Strategic Marketing Planning is a comprehensive guide to understanding and analyzing the business environment from a strategic marketing perspective. The book explores how macro, industry, competitor, customer, and internal factors influence marketing decisions and contribute to building sustainable competitive advantage. It presents the most important analytical tools - such as the STEEPLE framework, Porter's Five Forces, benchmarking, the 6W model of customer analysis, the McKinsey 7S model, and SWOT analysis - each accompanied by theoretical foundations,...