Principles of Management is a comprehensive and student-friendly textbook designed to provide a clear understanding of the fundamental concepts and practices of management. Structured into five well-organized units-Introduction to Management, Planning, Organizing, Staffing, and Directing & Controlling-the book simplifies complex ideas through easy-to-read explanations, real-life examples, and practical insights. Specially crafted for BCom, BBA, this book aligns with the latest university syllabi and examination requirements. Each unit concludes with chapter summaries, key points,...
Principles of Management is a comprehensive and student-friendly textbook designed to provide a clear understanding of the fundamental concepts and pr...
Dieses Buch, Principles of Marketing, vermittelt ein einfaches und klares Verständnis der grundlegenden Konzepte des Marketings. Es erklärt, wie Unternehmen Kundenbedürfnisse erkennen, wertvolle Produkte schaffen und diese effektiv anbieten. Das Buch behandelt wichtige Themen wie Marktsegmentierung, Verbraucherverhalten, Marketing-Mix, Produktlebenszyklus, Preisgestaltung, Werbung, Vertrieb, digitales Marketing und Marketing-Ethik. Der Inhalt wurde speziell für BCom- und Bachelor-Studenten entwickelt und wird in leicht verständlicher Sprache mit praktischen Beispielen präsentiert. Es...
Dieses Buch, Principles of Marketing, vermittelt ein einfaches und klares Verständnis der grundlegenden Konzepte des Marketings. Es erklärt, wie Unt...
This book, Principles of Marketing, provides a simple and clear understanding of the fundamental concepts of marketing. It explains how businesses identify customer needs, create valuable products, and deliver them effectively. The book covers key topics such as market segmentation, consumer behavior, the marketing mix, product life cycle, pricing, promotion, distribution, digital marketing, and marketing ethics. Designed especially for BCom and undergraduate students, the content is presented in easy-to-understand language with practical examples. It also includes modern marketing trends,...
This book, Principles of Marketing, provides a simple and clear understanding of the fundamental concepts of marketing. It explains how businesses ide...
Ce livre, Principles of Marketing, offre une compréhension simple et claire des concepts fondamentaux du marketing. Il explique comment les entreprises identifient les besoins des clients, créent des produits de valeur et les distribuent efficacement. Le livre couvre des sujets clés tels que la segmentation du marché, le comportement des consommateurs, le marketing mix, le cycle de vie des produits, la tarification, la promotion, la distribution, le marketing numérique et l'éthique du marketing. Conçu spécialement pour les étudiants de BCom et de premier cycle, le contenu est...
Ce livre, Principles of Marketing, offre une compréhension simple et claire des concepts fondamentaux du marketing. Il explique comment les entrepris...
