The book is designed as per the prescribed syllabus of Savitribai Phule Pune University, Pune, and aims to provide a balanced integration of theoretical frameworks, practical insights, and case-based learning to guide students in developing a value-centric mindset and ethically sound professional behavior. Drawing on rich philosophical traditions, contemporary moral debates, and practical scenariosfrom various professions, this book delves into the core themes of human dignity, truth,compassion, integrity, social responsibility, and professional conduct. It seeks to help learnersintrospect,...

This book titled "Digital Marketing" is specially written in accordance with the revised syllabus of Savitribai Phule Pune University (SPPU) for undergraduate and postgraduate programs. It is designed to provide a structured and comprehensive understanding of digital marketing concepts, tools, and strategies as per academic and industry requirements.The content of this book is meticulously aligned with the latest curriculum guidelines issued by SPPU, ensuring that students gain a balanced exposure to both theoretical knowledge and its practical application in today's digital economy. Key...

Dieses Buch mit dem Titel "Digital Marketing" wurde speziell in Übereinstimmung mit dem überarbeiteten Lehrplan der Savitribai Phule Pune University (SPPU) für Undergraduate- und Postgraduate-Programme geschrieben. Der Inhalt dieses Buches ist akribisch auf die neuesten Lehrplanrichtlinien der SPPU abgestimmt, um sicherzustellen, dass die Studenten ein ausgewogenes Verhältnis zwischen theoretischem Wissen und dessen praktischer Anwendung in der heutigen digitalen Wirtschaft erhalten. Schlüsselthemen wie Suchmaschinenoptimierung (SEO), Social Media Marketing, Pay-Per-Click (PPC),...

Ce livre intitulé "Digital Marketing" est spécialement écrit en conformité avec le programme révisé de l'Université Savitribai Phule Pune (SPPU) pour les programmes de premier cycle et de troisième cycle. Le contenu de ce livre est méticuleusement aligné sur les dernières directives du programme d'études publiées par la SPPU, garantissant que les étudiants acquièrent une exposition équilibrée aux connaissances théoriques et à leur application pratique dans l'économie numérique d'aujourd'hui. Des sujets clés tels que l'optimisation des moteurs de recherche (SEO), le...

This book titled "Digital Marketing" is specially written in accordance with the revised syllabus of Savitribai Phule Pune University (SPPU) for undergraduate and postgraduate programs. It is designed to provide a structured and comprehensive understanding of digital marketing concepts, tools, and strategies as per academic and industry requirements.The content of this book is meticulously aligned with the latest curriculum guidelines issued by SPPU, ensuring that students gain a balanced exposure to both theoretical knowledge and its practical application in today's digital economy. Key...