According to a report published by the Internet and Mobile Association of India (IAMAI) and consultancy firm Kantar, there will probably be more internet users in rural India than in urban areas by 2025. In contrast to their urban counterparts, rural consumers still have a relatively low penetration and frequency of internet buying. In many nations, particularly developing ones like India, where they make up 65% of the population and more than half of consumer spending, rural customers represent a sizable and important market segment. The purchasing habits of rural and urban customers differ...