The book contains a research study on the purchase behaviour of television buyersin the metropolitan city of Kolkata and its suburbs. The researcher had conducted theresearch survey in Kolkata and nearby districts of the state of West Bengal, India. Theresearch was based on intensive literature survey and primary data survey of televisionbuyers and dealers in the jurisdiction of Kolkata and nearby districts. The researcher used thestimulus response model and designed the research as a combination of descriptive andcausal research. It was done so, since it is not sufficient to know, how the...