In the age of digital information, social media platforms have become significant sources of news and information. However, the proliferation of misinformation poses serious challenges, particularly in Africa, where access to reliable information is critical for informed decision-making. This study examines the effectiveness of artificial intelligence (AI) in fact-checking social media content across the continent. By analyzing various AI-driven tools and methodologies employed in fact-checking, this study highlights their capabilities in identifying false information, assessing credibility,...

Self-littering has become a prevalent issue in Africa, leading to environmental degradation and diminishing the aesthetic quality of communities. This book examines the potential of media advocacy to mitigate self-littering behaviors. Data was gathered through questionnaires distributed to 400 respondents in Makurdi Local Government Area, Benue State, Nigeria. The results demonstrate that diverse communication channels used in media advocacy can effectively discourage self-littering. While individuals recognize their role in environmental pollution, a shift in behavior is essential. Ongoing...

This book evaluates the communication strategies used by the Central Bank of Nigeria (CBN) to promote its cashless policy from 2020 to 2023. Aiming to reduce cash reliance and enhance electronic payment systems, the study employs mixed-methods research, utilizing questionnaires for quantitative data and Key Informant Interviews (KIIs) for qualitative insights. The analysis is grounded in the Diffusion of Innovation Theory and the Technological Acceptance Model, which help understand adoption processes and stakeholder engagement. Findings indicate that traditional media, particularly...