This study explores the influence of Radio Benue on public opinion formation and its effectiveness in promoting the adoption of Nigeria's new naira design policy. Through survey research conducted within Makurdi metropolis, the research identifies specific radio programs such as Business World, You and the Economy, and Current Affairs as pivotal communication tools. The findings reveal that these programs, broadcast frequently and strategically, significantly enhanced public awareness, shaped perceptions, and encouraged acceptance of the policy. Leveraging the agenda-setting and social...

Cette étude examine le rôle des relations publiques (RP) dans la promotion de la paix au sein des établissements d'enseignement supérieur, en particulier à l'université d'État de Benue à Makurdi, au Nigeria. Les relations publiques sont considérées comme une fonction de gestion essentielle dans les établissements d'enseignement, visant à établir un environnement harmonieux entre les étudiants, le personnel et les autres parties prenantes. L'étude décrit diverses stratégies de relations publiques, telles que la gestion de crise et les relations avec les médias, afin de...

Die Studie untersucht die Rolle der Öffentlichkeitsarbeit (PR) bei der Förderung des Friedens in tertiären Einrichtungen, insbesondere an der Benue State University in Makurdi, Nigeria. PR wird als kritische Managementfunktion in Bildungseinrichtungen angesehen, die darauf abzielt, ein harmonisches Umfeld zwischen Studenten, Mitarbeitern und anderen Interessengruppen zu schaffen. In der Studie werden verschiedene PR-Strategien, wie z. B. Krisenmanagement und Medienarbeit, vorgestellt, um Kommunikationslücken zu schließen, die häufig zu Unruhen unter den Studenten und anderen...

This study assesses the role of Radio Benue's Food Basket programme in promoting the adoption of improved crop seedlings among farmers in Benue State, Nigeria. Radio, as a mass communication tool, remains an effective medium for disseminating agricultural knowledge and influencing farming practices in rural communities. The study explores the nature of agricultural programmes on Radio Benue, their influence on farmers' attitudes, the effectiveness of the Food Basket programme, and the challenges hindering its implementation. Using a survey of 400 respondents, findings reveal that the...

This study was designed to assess Public Awareness and Attitude to Radio Benue's Brighter Days among residents in Makurdi local government. Specifically, the study sought to find out whether listeners are aware of Brighter Days on Radio Benue and to ascertain whether listeners listen to Brighter Days on Radio Benue. The study was solely anchored on the Uses and gratifications theory. Using the survey research method, a sample size of 370 respondents were reached using the questionnaire instrument. Notably too, data gathered were analyzed using simple percentages. Findings revealed that...

This study explores the role of radio broadcasting, particularly Radio Benue's "Farmers Digest," in promoting youth participation in agriculture in Benue State, Nigeria. Radio has long been recognized as an effective medium for disseminating information, setting agendas, and fostering development, especially in rural communities. The research assesses the programme's effectiveness, its influence on youth attitudes toward agriculture, and the challenges limiting its impact. Using a survey method, data was collected from 382 respondents, revealing significant awareness of the programme's role...