Business Intelligence (BI) and data-driven decision-making have long been atop the priority list for companies. However, many companies continue to struggle to keep up. The collision between rising management expectations, rapid technological advancements, and organizational rigidity, along with traditional ways of working, often hampers progress.

This book aims to contextualize innovations like Big Data, the Internet of Things, and Artificial Intelligence, which have predominantly been discussed from a technology-centric standpoint, within a business framework. It presents...