Digital technologies permeate and shape almost all aspects of business and society. Building on these digital technologies, firms develop digital business models to drive their digital transformations and leverage the opportunities the digital era promises. Digital business models are increasingly complex, heterogeneous, and inherently sociotechnical phenomena. They connect various actors and blur the boundaries of markets, industries, and institutional contexts. Research has long established that institutional logics shape actors' actions and sensemaking. However, information system research...