The Korean Wave, or Hallyu, which began in neighboring Asian countries in 1997, has expanded to become a global phenomenon in the 2020s. Korean cultural content, as witnessed through BTS (K-pop), Parasite (K-cinema), and Squid Game (K-drama), has come to dominate mainstream culture on the global stage. This is especially true with Korean dramas, which played a pioneering role in the birth of the Korean Wave, as well as in generating interest in Korean society and culture. In recent years, thanks to global OTT platforms like Netflix, Korean dramas have been distributed to every corner of the...
The Korean Wave, or Hallyu, which began in neighboring Asian countries in 1997, has expanded to become a global phenomenon in the 2020s. Korean cultur...
