Customer satisfaction and perception towards home loan services provided by Non-Banking Financial Companies (NBFCs) are critical aspects that shape the success and sustainability of these financial institutions. This comprehensive study aims to unravel the intricate dynamics influencing customer satisfaction and perception within the context of home loan services offered by NBFCs. The multifaceted analysis incorporates a mixed-methods approach, encompassing surveys distributed among a representative sample of existing home loan customers and in-depth interviews to glean qualitative insights....