This book sheds light on the complexities of the European Union's (EU) influence in a world dominated by global power politics. Written by an EU diplomat, it explores the dynamic landscape of soft power, with a focus on key regions such as the Western Balkans, Eastern Partnership, Southern Neighborhood, and Sub-Saharan Africa. Presenting the economic, diplomatic, and cultural dimensions, the book critically evaluates the EU's effectiveness in shaping behavior amid intensifying global power competition.

With a unique perspective gained from on-the-ground experience in Kosovo,...