Tourism represents an important support for economy of Kashmir. Keeping in mind the role that PR is playing for Tourism industry of Kashmir, which is a well-known tourist destination across the world, it emerged as an interesting area of study. This book is important because it will help to understand the communication strategy of tourism department as how they reach out to the tourists- both domestic and foreign. The study also shows how tourism department promotes the tourism or what the strategies of the department towards tourism are. The book also contains information on how many...