Citrus is the leading fruit of Pakistan especially the kinnow cultivar which is famous in the entire world because of its fascinating taste and quality.Despite of that production of citrus in Pakistan is almost half of its potential. Several factors are responsible for this tragic loss but communication gap between Extension Field Staff and citrus growers is vital. This gap hinders the awareness and adoption of improved production practices among growers. In this book various factors responsible for the existing gap have been probed. To attain up to the mark production, existing gap need to...