This research explores the relationship among entrepreneurial motivation, related experience, environment hostility and financial success, among small retail business owner managers in Penang, Malaysia. Entrepreneurial motivation was categorized into 5 dimensions which are self-development, wealth creation, need for autonomy, push factors and lifestyle change. This study showed that financial success was explained by four dimensions of entrepreneurial motivation (in descending order of importance): self-development, wealth creation, need for autonomy and push factors. While, related...