Malaysia is a unique country as there are multi races and ethnics of people live together in harmony and as such there are many ethnic foods such as "Mamak" food. "Mamak" food is popular among Malaysian and Tourist and can be found from roadside stalls to cafe or Bistro concept restaurants. The objective of this study is to provide an insight into customers dining intention to "Mamak" restaurants measuring the service quality and food attributes. Surprisingly, only one of the factor of service quality and one variable of food attributes has a greater influence for customer dining intention....
Malaysia is a unique country as there are multi races and ethnics of people live together in harmony and as such there are many ethnic foods such as "...