The capability to innovate and to carry innovation successfully down to markets will undoubtedly be a crucial determinant of the global competition among firms in the few upcoming years. There is growing awareness among business leaders that innovative activity is the main driver of economic growth as well as a potential factor in meeting global market challenges. But for innovation to flourish, companies need to understand the core of innovation and the role organizational factors play in the process of innovation. In this book, we examined organizational structure, forms of innovation...
The capability to innovate and to carry innovation successfully down to markets will undoubtedly be a crucial determinant of the global competition am...