Professor Anne Ferguson (Michigan State University)
Although words themselves cannot be owned it is when they become a compilation of words authors would normally become the owner, author and therefore retain copyright over the work. Currently this does not relate to the media release produced by public relations professionals. While it is not the purpose of this book to simplify the media release authorship, ownership and copyright issue because it is a complex one, it is the intention of this book to raise and discuss the complex relationship that exists between the media release, public relations practitioners and journalists because it is...
Although words themselves cannot be owned it is when they become a compilation of words authors would normally become the owner, author and therefore ...
