Fruits and vegetables are important component in agriculture sector. Production and marketing studies were used to explore the cost parameters of the production and marketing and understand the inefficiency during production process and marketing channels. To observe the inefficiency during production, stochastic frontier production was used by using the primary data from two Tehsils of the Sargodha region known as Pakistans California. It was concluded that all the input variables was directly related to technical efficiency except irrigation. Negative sign of the irrigation showed inverse...