The development of the information society and the improvement in new technologies, especially with regard to handling large amounts of data, now make it possible to manage volumes of data that would have been unthinkable just few years ago. This has created a new scenario around making business decisions. The information society has provided publicly available population databases, and new technologies have improved their performance in terms of processing power and data analysis capabilities in an extraordinarily short period of time. Advances in data storage standards also facilitate the...