Due to the use of advanced technology the new media applications are widely adopted all over the whole society, which has accelerated the development of advertising with the more efficient channels provided by the new media. Public advertising which is the essential tool to arouse the common will or awareness should be explored under the environment of new media applications. This book illustrates the definition of public advertising as well as an initial development process. After an overview of the development and existing problems in China's public service ads, a case study was conducted...

This book spans several disciplines, bringing together elements of mathematics, computing, psychology, finance, and artificial intelligence. Using an agent-based approach, I have developed a comprehensive model which is used to model and predict financial contagion. The innovative feature of my approach may be the application of Sigmund Freud's structural model of the psyche. By investigating the neurosis mechanism as it applies to participants in financial markets, I analyze, in detail, the destructive impact of the herding effect.