Geotourism is a vital part of the tourism agenda. It focuses on experiencing the earth's geological features in a way that fosters environmental and cultural understanding, appreciation and conservation, and is locally beneficial. It is about creating a geotourism product that protects geoheritage, helps build communities, communicates and promotes geological heritage and engages a wide range of different people. Case studies] are included providing insight into and suggest best practice for issues such as conservation, risk management, education, marketing, interpretation and technology.