Business education and business research has often been criticized by the business community, which claims that much of it is mainly directed at the establishment of teachers and researchers themselves, instead of distributing their knowledge to the business community. It may seem that many universities and other research institutions have turned into mere knowledge manufacturers', where the emphasis is more on the output volume than on quality of relevance, with little or no consideration for the end users.

As universities and corporations attempt to prepare management to be alert...