The exponential explosion of images and videos concerns everybody's common life, since this media is now present everywhere and in all human activities. Scientists, artists and engineers, in any field, need to be aware of the basic mechanisms that allow them to understand how images are essentially information carriers. Images bear a strong evocative power because their perception quickly brings into mind a number of related pictorial contents of past experiences and even of abstract concepts like pleasure, attraction or aversion.

This book analyzes the visual hints, thanks to which...