This book is the first comprehensive critical analysis of the cultural politics of a new kind of British heritage discourse. Based on texts ranging from tweets to restaurant menus that tell the story of heritage vegetables, this book explores what it means to think about our food systems, and their future, through the lens of ‘heritage’. From town hall seed swaps to restaurant menus and coffee table books, it has become hard in recent years for consumers to avoid the idea of ‘heritage’ fruit and vegetables. The British counterpart of North American heirlooms, their varied colours,...