Richard Houghton (Public Relations and Communications Association, UK), Crispin Manners (Public Relations and Communicat
If you are thinking about starting your own agency; have started one and hit your first round of growing pains, or are a veteran looking for an exit, this book is for you. In it you'll find practical and implementable advice and tools to address the day-to-day reality of running a successful agency - with a lot less of the stress and angst that usually goes with it. If you're like most agency leaders, you'll spend the majority of your time on three areas - your people, clients and new business. These are all important levers for consultancy growth. But two other areas need at least the...
If you are thinking about starting your own agency; have started one and hit your first round of growing pains, or are a veteran looking for an exit, ...