In recent years, the issues of sustainability, green behavior and corporate social responsibility have become a growing global concern. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at an earlier stage in embracing this global change.  Green Behavior and Corporate Social Responsibility in Asia seeks to apply this discussion to Asian culture, using case studies that...