Dr Stanislav Ivanov (Varna University of Management, Bulgaria), Dr Craig Webster (Ball State University, USA)
Using a combination of theoretical discussion and real-world case studies, this book analyses the use of robotics, artificial intelligence and services automation (RAISA) within the travel, tourism and hospitality industries. Divided into two sections, the book first concentrates on the theoretical aspects surrounding the use of RAISA in travel, tourism and hospitality. Themes explored include: economic fundamentals customer attitudes chatbot adoption service quality Following on from this, the second section concentrates on current and future use of RAISA technologies in specific...
Using a combination of theoretical discussion and real-world case studies, this book analyses the use of robotics, artificial intelligence and service...
