Dr Houcine Akrout (INSEEC Business School, France), Dr Karine Raies (INSEEC Business School, France), Professor Arch G.
New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and conse...
