Low-temperature spectroscopy of organic molecular crystals came into being in the late 20s, just when quantum physics of solids as a whole began to de velop vigorously. Already in the early works, two experimental facts of prime importance were discovered: the presence of a multitude of narrow bands in the low-temperature spectrum of a crystal, and a close relationship between the spectrum of the crystal and that of the constituent molecules. These findings immediately preceded the celebrated paper of Frenkel in which he went beyond the framework of Bloch's scheme and advanced the exciton...