Environment, Social, Governance (ESG) has become the noun, verb, and adjective of the modern business era. Faced with societal and regulatory pressure, big business in America, Asia, and Europe has been forced to define and articulate ESG goals to combat climate change and save the planet. The only problem is that ESG has been captured by the PR hype machine as a few prominent business leaders make bold promises to save the planet but are vague about how they propose to achieve this. Eager to showcase their green credentials, companies are making all kinds of promises to reduce their carbon...