Embedded Entrepreneurship examines the importance of cultural meaning in the creation and utilization of economic value. Based on case-studies from Thailand, Malaysia, Singapore and Indonesia, the authors demonstrate that micro-scale entrepreneurship is intertwined with prevailing conceptions, moralities and habituations in the entrepreneurs' social milieu. More specifically, the volume argues that meaning-making is integral to economic opportunity; that economic actors' market agency is shaped by cultural experiences; that entrepreneurs' prototypical "individualism" is socially...