G. Festel, A. Kreimeyer, U. Oels, Maximilian von Zedtwitz
"Don't miss out on China " and "What are you doing about China?" Catch phrases like these are spreading among managers all over the world. Just take a brief look at the business class occupancy of flights from Europe, North America or Japan to major Chinese cities: This gives you a glimpse of how business people are attracted by steady growth rates of 6 percent to 10 percent. It also indicates how much attention is given to a market featuring 1.3 billion potential consumers and a government committed to rapidly changing the country from an agricultu- dominated developing country into one of...
"Don't miss out on China " and "What are you doing about China?" Catch phrases like these are spreading among managers all over the world. Just take a...