The predominance and global expansion of homogenizing modes of production, consumption and information risks alienating non-Western and Western people alike from the intellectual and moral resources embedded in their own distinctive cultural traditions. In reaction to the erosion of traditional cultures and civilizations, we seem to be witnessing the re-emergence of a tendency to "re-ethnicize the mind" through renewed and more or less systematic cultural revivals worldwide (e.g., "hinduization," "ivoirization," "sinofication," "islamicization," "indigenization," etc.). How do and should...