When faced with new global challenges propelled by social, financial, economic, health and environmental crisis, the leaders of today need alternative answers to those posed by traditional policies. In this book, Mercier-Laurent and Edvinsson consider a cutting-edge thought methodology for solving global challenges - by looking at societal innovation through the lens of an analogy to cooking. How might we apply the power of cooking to connect imagination, knowledge, know-how and pleasure to real-world problems?  Envisioning an ecosystem dynamic which connects various components, and...