Kristin Enola Gilbert (Elmhurst University), Gregory Matoesian (University of Illinois at Chicago)
Focus group interviews have seen explosive growth in recent years. They provide evaluations of social science, educational, and marketing projects by soliciting opinions from a number of participants on a given topic. However, there is more to the focus group than soliciting mere opinions. Moving beyond a narrow preoccupation with topic talk, Gilbert and Matoesian take a novel direction to focus group analysis. They address how multimodal resources – the integration of speech, gesture, gaze, and posture – orchestrate communal relations and professional identities, linking macro orders of...
Focus group interviews have seen explosive growth in recent years. They provide evaluations of social science, educational, and marketing projects by ...