Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs’ survival is linked to the promotion, recruitment and retention of members.  Highlighting the critical role of NPO members in creating value in the pursuit of its missions, this book demonstrates how NPOs must promote active participation and empowerment of its members to facilitate fund raising, financial administration, and the pursuit of alliances....