If you work in operations, finance or marketing in any part of the public transport sector, this book was written for you. Adam Simmons provides a set of practical business planning tools aimed at developing a business in the public transport sector, primarily – railways, ferry, long distance bus/coach and air transport services. Business planning is a combination of many closely intertwined management disciplines, so chapters include advice on pricing and product strategy, marketing, linear programming, regression analysis, queuing theory and investment appraisal techniques as well...