Israel s global image is strongly if not entirely characterized by perceptions of the Middle East conflict. While the state does indeed play a central role in this multidimensional conflict, it is all too easily forgotten that Israel also has diverse political, economic and cultural ties with a broad range of the world s states and regions. There is a considerable contrast between Israel s significance in international politics, economy and culture on the one hand, and the public image shaped by media coverage on the other, which is emotionally charged and largely reduced to the Middle East...