Prem Ramburuth (University of New South Wales, Sydney), Christina Stringer (University of Auckland), Manuel Serapio (Uni
Dynamics of International Business: Asia-Pacific Business Cases brings the challenges and complexities of the contemporary international business environment into the classroom. These authentic case studies, based on recent research and events, enable students to engage with the economic, social, political and intercultural factors that impact on international business and understand how these factors are addressed in the real world. Designed to facilitate a problem-based learning approach, the cases in this book: draw on a diverse range of businesses and industries from seafood to video...
Dynamics of International Business: Asia-Pacific Business Cases brings the challenges and complexities of the contemporary international business envi...