In a rapidly evolving media landscape, where traditional print media competes with the expansive digital realm, the thesis delves into the fascinating publishing world, explicitly focusing on glossy magazines. This in-depth study scrutinizes the experiences of ABS-CBN Publishing, Inc., one of the Philippines' leading multi-media companies, as it grapples with the paradigm shift from traditional shelf space to the flourishing domain of virtual newsstands. It explores the challenges glossy magazines face in securing their place on physical shelves amidst the growing preference for digital...