Motivation and Personality is the first book to be devoted primarily to content analysis systems for assessment of characteristics of the individuals, groups, or historical periods that create verbal materials. Part I discusses general issues including the merits of content analysis and its relation to other contemporary methods of motivation and personality assessment, the determinants of thematic apperception and the use of thematic methods in survey research and for the analysis of archival and naturally-occurring verbal materials. Part II presents 14 different coding manuals, each with an...
Motivation and Personality is the first book to be devoted primarily to content analysis systems for assessment of characteristics of the individuals,...