If you got past the cover, congratulations This book is tough Why? Doing business the hard way is tough But you don't have to do business the hard, tough way. The idea in the title and some of the chapters in this book are to shake you up, make you mad Why settle for poor lead generation, trading dollars for hours, price wars and little profits, when you don't have to? Why not just learn some tried and proven strategies and practices that make your business profitable, produce as many leads as your business can handle, and position you to grow your business? Well for some it takes a kick...