The pharmaceutical industry is unquestionably one of the most heavily regulated and scrutinized in the business world. For anyone interested in understanding the critical milestones and challenges along the path to succesfully bringing a life-changing or even life-saving pharmaceutical drug to patients and healthcare professionals, this text will prove essential.

Written and edited by the most distinguished authorities in the field, Bringing Your Pharmaceutical Drug to Market guides stakeholders through the lifecycle pharmaceutical drug development and marketing.