As a former leading marketing and PR executive in the milk industry, Dan Wettlin, Jnr has an eye for both the usual and the unusual, in personal and professional life. With gentle humor and keen observation, he tells intimate stories of life in America with iceboxes and scrub boards, before television, supermarkets and the Pill. Told with insight and perspicacity, this is far more than one man's story; it is also a personal view of the greatest and most far-reaching developments that occurred in this, the greatest nation on earth.