A great reference tool and an unbelievably practical marketing guide. Learn PR: Get FREE write ups in magazines and newspapers Learn how-what to say, and where to send it. Increase your chance of publication from 5% to 85% - just by following these guidelines. How to create effective, responsive direct mail campaigns-and test and track results. How to roll-out a successful test campaign. Over 100 pages on creating successful direct mail. Easily find markets where your BEST prospect are-and all the magazines that are sent to each. You never learned this in school. See the inside secrets of...