Lisbeth Stubager Mols, Miriam Milton Grooss M Lving
Corporate Social Responsibility (CSR) has become an important part of most companies' activities, and the need for knowledge about the concept and the communication of it has increased. The communication of CSR is essential as it is the relation between a company and its stakeholders, and hence the way the stakeholders are informed about the companies' CSR efforts. This book discusses the concept of CSR, which serves as a foundation for communicating CSR most optimal. The discussion about CSR communication turns to the development of the RAU Communication Model that further is applied in the...
Corporate Social Responsibility (CSR) has become an important part of most companies' activities, and the need for knowledge about the concept and the...