There has been increasing interest in advertising in Shona in Zimbabwe, previously the preserve of English. This development has received little attention from linguists. This monograph thus fills a gap. It examines the form and communicative impact of Shona advertisements using text linguistics. It asserts that these texts have cohesion so to decode them all structures must be co-interpreted. It lso established that these texts could be in the question and answer and the problem-solution- evaluation forms. The research further concludes that Shona commercial advertisements have...